Portfolio
two recent work examples, more to come soon
A compilation of product, brand, and marketing work done by my team at Meta in partnership with Ueno, a design agency.
Facebook Assistant to Meta AI
Reality Labs Organization
Position Held
Director and Head of Design for Facebook Assistant, 2019-2023
I grew and developed a team of Product Designers, Conversation Designers (creating the discipline at Meta), Design Prototypers, and Design Program Managers from six to ~50 at it’s peak. Together, we envisioned Meta’s first party Assistant that could work not only on Meta’s Family of Apps, but also all of its first party Reality Labs hardware like Ray-Ban Stories, Ray-Ban Meta, Quest, Portal, and the future AR Glasses (Orion, announced at Connect ‘24). This was a cross-company endeavor that required partnership and influence with our most senior executives up to and including Mark.
We delivered:
Branding, Character Development and Personality, Attention System, Custom Voices
Multimodal interaction patterns for App, 10 ft. Devices, VR, AR, Light, Sound, and Voice
Multiple Wake Words and dozens of domains spanning calling, messaging, sharing, search, utility (weather, time, reminders). We created scripted interactions, AI prompt interactions, and Natural Language Generation models to support these interactions.
Shipped the first version of the Assistant on Ray-Ban Stories and advanced the technology and interaction patterns that became Meta AI.
A developer tool and platform for third parties to create their own domains.
Using LLM technology, we created non-playable characters in key Horizon Worlds.
Horizon Worlds: Connecting in The Metaverse
Reality Labs Organization
Position Held
Product Design Director, Meta Horizon Consumer and Platform, 2023-2024
I led the Consumer and Platform Product Design team for Horizon Worlds, Meta’s Social Network in the Metaverse. I inherited a team of ~35 (about 30 Product Designers and about 5 Prototypers). My goals were to:
create creative cohesion and a standardized design system
integrate many creative disciplines into our design process
make progress on tricky key interactions, like world to world travel, quick access wrist UI, and developing AI driven non-playable characters
These improvements, along with others, helped us achieve our business goal of reaching product market fit.
Redesigning The Metaverse
An example of how we redesigned the Horizon system as we expanded the brand to encompass both Quest system OS and Horizon Worlds, Meta’s cross-platform social space. The new system needed to reach a broader audience with flexibility to work for utilitarian use cases (e.g. computing and work) and entertaining (e.g. media and gaming), while also increasing the craft and consistency of design elements and interactions.
Before
After
